Creating/Publishing a website doesn't guarantee the popularity you/your company needs. Your website needs the public so that business will flourish and success is just a click away. It is very important to promote yourself accordingly. The site builder provides you with tools to help you do just that. It is fast and easy, you don't have to be a computer geek to understand it. The next few sections describe how you can promote your site with the Site Builder Promotion Manager.
Search Engine Submission
Internet search engines (Google, AltaVista) allow users to find web pages on any given subject. These search engines allow the public to reach your website. Users type keywords to search for various websites, these keywords match up with the Meta tags associated with your pages/content in your site. This will allow more viewer traffic.
Search Engine Optimization (SEO) is the practice of creating web sites so they can be properly read by search engines. Search engines send computer programs (known as spiders, or robots) to gather information from each site. This information is used to determine the value of each site. Because each search engine uses its own algorithm, it becomes necessary to present them with information they seek.
Go to Promotion Manager from the Main menu or the bottom links. Select- Search Engine Submission. In the next screen, enter your site name in the text box. The site builder can submit your details to the following search engines :
Select all or some of the search engines listed (Selecting all recommended). Click on 'Submit'. Your site information when submitted to the selected search engines, a message is displayed with the status of the submission.
Tell A Friend
Once you have hosted your site, you can inform your friends or others who might be interested in your site by using the Site Builder 'Tell A Friend' section. Select 'Promotion Manager' from the main menu. Now select 'Tell A Friend'. Enter your information and your friend's information. Change the mail matter if required. Click on 'Tell Friend' to continue. The mail matter is sent to your friend. Repeat this as many times as possible with the friend's details changed to inform about your site to the maximum number of people.
Meta Tag Generator
As mentioned before, META tags are very important for any site to get listed in the Search Engines. So make sure that you add the most appropriate META tags to your pages. To add META tags to your pages, click on 'Meta Tag Generator' in the Promotion Manager. Enter all the fields for best results. Given below are the details of each of these fields:
1. Site Description (Required)
The Description Tag is a general description of what is contained in your webpage
Site Description is a brief and attractive description about the site. When used by the engines, this text is usually the basis for the description of the site on search engine results pages. A proper Meta Description tag should provide a brief, accurate, keyword rich description of the site's content.
2. Site Keywords (Required)
The Keywords Tag is a series of keywords that represents the content of your site
Search engines that support META tags will often use the keywords found on your pages as a means to categorize your website based on the search engines indexing algorithms (proprietary algorithms which index your website in search engine databases). Ensure you choose keywords that are relevant to your site and avoid excessive repetition as many search engines will penalize your rankings for attempting to abuse their system. Similar to the Description META Tag, search engines give priority to the first few words in your description, so focus on your main keywords and then elaborate further by using synonyms or other related words.
The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy. The meta keyword tag is also sometimes useful as a way to help your page come up for synonyms or unusual words that don't appear on the page itself. Although most major engines no longer make use of the Meta Keyword tag, it is still worthwhile to include it for the smaller engines that do.
Using the same exact Meta Keyword on every page will get you nowhere. Each page should have a customized tag that reflects the content of that page. It's also important to remember that you should only be targeting a few phrases per page and that only those targeted phrases should be included in your tag. (Aim for 8-12 words total.)
Although there is a debate going on whether to use or not use commas between keywords, it is recommended that you don't separate your keywords with commas. This increases the number of keyword combinations and thus making the maximum number of keyword phrases.
3. Robots Option (Optional)
The Robots Tag declares to search engines what content to index and spider
Robots, also known as spiders, are automated mechanisms that spider your site, or search your site on how to categorize the information you submitted to the search engine. Typically, a website owner would submit the main page and the robots would visit your site and collect all subpages and related links from your main page. However, this tag enables you to control which pages you would like spidered, and which to ignore. For instance, certain webpages and directories (ie: CGI Scripts) you may not want indexed in the search engines. Using the robots tag, you can define which pages to follow, which to index and which to ignore completely.
This is an optional tag which instructs the page crawler/search engine to do what with your page. Select the appropriate option from the drop down list. " Index this page and follow all links" is preferred over all the options.
4. Refresh rate in seconds (Optional)
The Refresh Tag defines the number of seconds before refreshing your webpage
The refresh META tag is used as a way to redirect or refresh users to another webpage after X number of seconds. This META tag is often used as a " bridge" page which is accessed first by users and are then redirected to another webpage. Some search engines discourage this type of META tag because it opens opportunity for users to spam search engines with similar pages which all lead to the same page. In addition, this also makes many of the search engines databases cluttered with irrelevant and multiple versions of the same data.
5. Copyright line (Optional)
The Copyright Tag defines any copyright information about the document
The copyright META tag defines any copyright statements you wish to disclose about your webpage documents. You may wish to indicate any trademark names, patent numbers, copyright or other information which you want to publicly disclose as your intellectual property. The Copyright META tag is a freeform copyright statement which conforms to other META tag standards.
6. Author (Optional)
The Author Tag declares who is the author of the document
The author META tag defines the name of the author of the document being read. This tag is not widely supported but is recognized as part of the META Tag standard. Supported data formats include the name, email address of the webmaster, company name or Internet address (URL). The most common format is to insert the name of the person or organization and a contact email address. For eg.: Webmaster (email@example.com)
7. Generator (Optional)
This option is used to mention the tool you have used to create the page.
8. Language (Optional)
The Language Tag defines the language used on your webpage
The Language META tag declares to users the natural language of the document being indexed. Search engines which index websites based on language often read this tag to determine which language(s) is supported. This tag is particularly useful for non-english and multiple language websites.
9. Search engines revisit rate in days(Optional)
The Revisit Tag defines how many days the search engine should revisit your webpage
The Revisit META tag defines how often a search engine or spider should come to your website for re-indexing. Often this tag is used for websites that change their content often and on a regular basis. This tag can also be beneficial in boosting your rankings if search engines display results based on the most recent submissions.
Enter the required information and optional information if necessary. The optional items should be checked in the Meta tags. After you are done entering the information, select the 'Generate Tags' button. In the following page, your Meta tags are displayed in the text area. Copy these Meta tags and add them to the head section of all pages required .
Meta Tag Analyzer
Meta Tag Analyzer can be used for analyzing the meta tags currently present in a site. You can see for yourself what all meta tags are used in the site being analyzed and using the Meta Tag Generator, create a new set of meta tags and incorporate in your pages and thus make your page more search engine friendly.
Go to Promotion Manager. Click on 'Meta Tag Analyzer'. Now you are asked to enter the url of the site being analyzed. After entering the url, click on 'Get Tag' button. As a result you are shown the meta tags of the site if any.